Image as cultural power.
Propaganda is an independent creative studio operating at the intersection of strategy, culture, and image. Through a close and tailored approach, their work focuses on creating cultural frameworks in which brands are understood, remembered, and sustained over time.
Founded by Andrea Ferrer and Tomás Aciego, the studio combines global image direction with advanced visual experimentation. The duo works across advertising, branding, visual identity, 3D, video, digital content, editorial, packaging, and book design, developing coherent systems that integrate form, meaning, and brand positioning.
Andrea has led creative direction and imagery for international companies such as Zara and Calvin Klein, defining large-scale global content strategies and campaigns. She is also the founder of Ponytale, a magazine focused on contemporary female culture.
Andrea has led creative direction and imagery for international companies such as Zara and Calvin Klein, defining large-scale global content strategies and campaigns. She is also the founder of Ponytale, a magazine focused on contemporary female culture.
Paz Alberta works somewhere between creative strategy, project management and everything that happens between an idea and the final product. Both fun concept development and less fun project coordination.
She studied Fine Art at Goldsmiths and spent a few years working across performance and cultural production, before moving between music, food styling, art direction and eventually branding.
A slightly odd mix of things, but one that has turned out to be surprisingly useful.
Andrea and Tomás have worked alongside both emerging and established photographers, directors, and stylists, including Oliver Hadlee Pearch, Karim Sadli, Helena Tejedor, Mel Ottenberg, Tomo Hidai, Tim Elkaim, Carlos Nazario, Johnson Lui, and Carlota Guerrero. Their roaster of clients includes Zara, Calvin Klein, Suarez, Camper, El Corte Inglés, UNOde50, and Koop