Propaganda is an independent creative studio founded and led by Andrea Ferrer, working at the intersection of strategy, culture and image. Its approach is precise and tailored, developing identities and narratives that give brands a distinct vision and sustain it over time.
The studio combines global strategic direction with visual experimentation across advertising, branding, visual identity, video, digital content, editorial design, packaging and books, connecting form, meaning and positioning.
Andrea has led creative direction, brand image and content at international companies including Zara and Calvin Klein, developing large-scale global strategies and campaigns. She is also the founder of Ponytale, a magazine focused on contemporary female culture.
Throughout her career, she has collaborated with emerging and established photographers, directors and stylists, including Oliver Hadlee Pearch, Karim Sadli, Helena Tejedor, Mel Ottenberg, Tomo Hidai, Tim Elkaim, Carlos Nazario, Johnson Lui and Carlota Guerrero.
She has developed projects for brands including Mumm, Vogue Italia, Land Rover, Peugeot, Absolut Vodka and El Corte Inglés.